I must admit, even though I know it is wrong I have not put a lot of effort into building my email list up until recently.
Why? Well, I convinced myself that it was a little old school. That it wouldn’t be something my readers would be interested in. But I was wrong.
You see, most traffic comes from outside sources. Sources including Social Media and as a result, we have absolutely no control over it.
Algorithms are constantly changing and it is becoming much harder to reach your audience. As a result so many business owners and bloggers are realising that the best way to reach their audience is to contact them directly through an email list.
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