If there's one thing I always end up arguing about, it's brands who test on animals. There seems to be a fair few blurred lines between what it actually means to be cruelty-free. Here, I'm going to talk you through them.When a company states that it's cruelty-free, the term mightn't have been used in the correct context. The general consensus for cruelty-free implies that a company does not test their products on animals - ANYWHERE. Their ingredients are not being tested by them, or by third party companies on their behalf. I live in the UK, and animal testing is illegal here. Therefore, if I go into a shop to purchase a beauty item, all of the sales assistants and the products' packaging will tell me the brand is cruelty-free. And it is - but only in this area of the world. So when does this become relevant? You need to look into where else the company sells.
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