One day, as I was absentmindedly scrolling through my Instagram feed, something caught my eye. Something that I instantly fell in love with. Its brand. Its style. The concept. That something, was Maison De Choup. Maison De Choup was born in 2014; after being conceived by young artist George Hodgson during a dark period of his life that was tormented by crippling anxiety. The minimalistic brand was an inspirational outcome that quickly evolved from notebook sketches and a single frustrated voice into a unique collective of young designers.