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  • The Current State of Marketing Measurement and Attribution [Infographic]

    The Current State of Marketing Measurement and Attribution [Infographic]
    Skillz Middle East - 25 Feb 2018 - Economy & Marketing
    Skillz Middle East - The Digital Experts in the middle east
    Measuring your marketing efforts goes hand in hand with the mission that marketing is no longer a cost center. 2018 marketing arrived to be recognized as a profit center. However, Marketing Measurement and Attribution will get key in 2018.

    Marketing as a profit center is getting real, 91% of marketers agree that measurement of their efforts is a top priority. Yes, the fact is, only 13% rank their measurement capabilities as “excellent,” according to an infographic by B2B marketing attribution experts BrightFunnel. The main reason for creating a measurement and attribution strategy is to show a direct relationship between pipeline and revenue. Involving the complete team in the dialogue and define what to measure and how to implement measurement across all campaigns and programs is key to success, according to the infographic. Continue reading

      Attribution Modeling

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