The real cost of bad data and how to cleanse it [Infographic] » Skillz ME
You are the best marketer when it comes to the creative presentation to your brand, the best storyteller, and having good data means going beyond targeting the right campaigns to the right people. This what we call knowing what you do.
So let us hear the voice of analysts and the market:
Data decays at a rate of 70% per year. (Biznology) $9.7 million per annum is the average financial impact of poor quality data on businesses. (Gartner) Workers waste 50% of their time hunting for data, correcting errors and confirming sources for uncertain data. (Harvard Business Review) Old and obsolete data can also hurt your ability to make informed decisions that help propel your business forward, says an infographic by multichannel marketing services provider Connext Digital. So let us take a look at, how bad data can harm your company and brand. Read the source page